Fort Worth's bustling South Main Village has a sweet new addition. Sunrise Scones, a bakeshop dedicated to the triangular-shaped golden baked quick bread, is now open at 309 W. Daggett Ave.
The concept is from Gretchen Seegel, a fixture at the Clearfork Farmers Market since 2021 who’s built a diehard following for her buttery soft scones in craveable flavors like blueberry lemon, coconut cream, and triple berry, along with savory options like cheddar herb.
The cozy space – about 630 square feet encompassing both the kitchen and the front of the house – is located next to Near Southside hotspots The Holly, NappoTex, and soon, a new sushi and sake destination, Hiro’s Kitchen.
Sunrise Scones/Facebook
The lavender lemon scones at Sunrise Scones.
“It’s a unique mix of businesses that gives the neighborhood its character, and I’m grateful that Sunrise Scones gets to be part of it,” Seegel says.
Guests are greeted by a bakery case filled with tiered platters of sweet and savory selections. An open kitchen provides views of Seegel preparing the day’s menu, which is listed on a roll of brown butcher paper hanging on the wall.
Seven to eight flavors ($5 each or $2.50 for a mini scone) will rotate each week, Seegel says, including at least one gluten-free option. Recent scones ranged from peach cobbler and apricot ginger to cheddar scallion.
Customers will also find brown butter chocolate chip cookies and other occasional seasonal pastries, along with a variety of hot and iced teas and fresh brewed coffee all day. The space is intended for grab-and-go, but Seegel plans to add sidewalk patio seating once construction is complete on Hiro’s Kitchen this year.
A Taos native, Seegel moved to Fort Worth in 2013 when her husband joined a construction firm. She previously owned a girls handmade clothing line called Beatrice Tuley, which had a micro storefront on West Magnolia Avenue for a short stint. She closed the business in 2021 to follow her love for baking, which began at a young age, when she watched her grandmother in the kitchen during summers spent in Maine.
But her specific passion for scones stemmed from years of difficulty finding any to her liking, she says.
“Throughout my life I've loved visiting bakeries and sampling handcrafted breads and pastries,” Seegel says. “I was always searching for a really great scone. More often than not I left disappointed – which is what lead me to start baking them at home.”
Seegel also sells her signature scone mix for home baking and encourages guests to get creative with add-ins and glazes. For those who want the satisfaction of fresh-baked scones from their own ovens without the hassle of mixing ingredients, Seegel offers take-and-bake scones, too.
Currently, Sunrise Scones is open just four days a week: 9 am-2 pm Wednesday-Friday and 9 am-2 pm Saturday. More days and hours may be added soon, Seegel says. Customers will also still find Sunrise Scones at the Clearfork Farmers Market on Saturdays from 8 am-12 pm.
A salad from the menu.Photo courtesy of Westland Hospitality
Rendering of the interior of Flora House.Rendering courtesy of Fort Worth Botanic Garden