North Fort Worth is about to get juiced. Main Squeeze Juice Co., a New Orleans-based juice and smoothie bar franchise, will open its first Fort Worth location on Friday, January 22 at 4560 Heritage Trace Pkwy., in the Keller-Alliance area.
The company, whose ownership group includes current New Orleans Saints punter Thomas Morstead and former Saints wide receiver Marques Colston, touts nutritionist-designed cold-pressed juices and superfood smoothies along with one-, three-, and five-day juice cleanse programs, shots, and acai bowls.
Haslet resident Jana Simpson owns and operates the local franchise with her husband, Steve. She says many people in the north Fort Worth area exercise and pay attention to their health, but the area lacks a smoothie or juice bar.
“In general, people live a marathon life; constantly on the go with limited food and drink choices that are convenient and healthy and that fuel the body,” she says. “I personally need something that will help get me across the 5 o’clock finish line and still have energy to devote to family activities in the evening.”
Simpson says Main Squeeze offers two to four pounds of nutrient-dense produce packed into its juices or smoothies without any fillers, added sugar, or preservatives. Juices range from the Detox, made with activated charcoal, to Alive, made with the antioxidant blue spirulina.
Simpson’s favorite menu item is the PB&J smoothie, blended with apple juice, bananas, blueberries, and peanut butter. Coffee, tea, and various toasts — such as avocado and almond butter berry — will also be on the menu. All items are vegan and gluten-free.
“Main Squeeze has a strong philosophy of health and wellness behind them, and we couldn’t be prouder about being a part of this revolution,” Simpson said in a statement. “I think now more than ever people are looking for brands that demonstrate this. We want to give the Fort Worth community something to look forward to, and I think everyone is looking for some good news right now.”
The Fort Worth location is the first of about 20 stores planned for the Dallas-Fort Worth area, the company says. A grand opening celebration will take place January 22-24 with T-shirt giveaways and $5 juices, smoothies and bowls.
Main Squeeze will be open from 7 am to 8 pm daily.