A California-based juice company is headed for Fort Worth. Nekter Juice Bar will open in April at 4601 West Fwy., Suite 218, in the Chapel Hill Shopping Center, next to Central Market and the Container Store.
Nekter was founded in 2010 by Steve and Alexis Schulze, who set out to transform the juice and smoothie experience based on the fundamental belief that healthy can taste great, be easily accessible for those on their path to wellness, and be affordable, too. That is pretty fundamental.
Their juices and foods are free of processed ingredients, artificial flavors, added sugars, and unnecessary fillers. Only the necessary fillers may stay.
Guests can choose from six fresh juices, seven smoothies, and five acai bowls, and they can customize their orders based on individual diet or lifestyle preferences, such as vegan, vegetarian, gluten-free, low-fat, and low-sugar. For guests on the go, Nekter offers a selection of cold-pressed juices and cold-brewed coffees.
Nekter has nearly 70 restaurants in California, Arizona, Nevada, Colorado, and Texas, including three branches in Dallas and one in Tyler. There are plans to grow to approximately 425 restaurants by 2020, with at least 24 on track to open in 2017. Big plans, very big.
Dallas has been all juiced up for a few years, but Fort Worth is still relatively juice free, with only Juice Junkies and a couple of branches of old-school Smoothie King.
The Fort Worth franchise is owned by Andrea B. Young, who is based in Houston and plans to open as many 15 branches throughout Texas including Houston, Bellaire, and the Woodlands. More big plans.
She has served as president of Sam Houston Race Park in Houston for 10 years, was previously with the Houston Rockets, and is actively involved in investments in both the retail and pharmaceutical industries, making for a yin and yang kind of contrast with juice.