Impossible Burger now available in Texas grocery stores for the first time
One of the best plant-based burgers is coming to the rescue, and not a day too soon: Impossible Foods, maker of the successful Impossible Burger, is rolling out its products at more than 1,700 grocery stores owned by The Kroger Co., the biggest grocery chain in the U.S.
The rollout includes all Kroger stores in Texas, and comes at the same time that grocery stores including Kroger, H-E-B, and Costco are confronting shortages and limitations on purchases of meat.
Impossible Burger comes in 12-ounce packages, fresh or frozen, in the meat aisle or the vegetarian section. In addition to grocery stores, it's also available online at Kroger.com for Kroger curbside pickup and delivery.
Impossible Foods’ President Dennis Woodside says in a statement that getting Impossible Burger into Kroger stores is a benchmark of availability because Kroger is such a big presence.
Kroger senior VP Joe Grieshaber says in a statement that plant-based foods are one of the chain's fastest-growing categories. "We're excited to continue growing our selection, especially as more customers than ever are purchasing meat products made from plants," Grieshaber says.
Impossible Burger has as much protein and iron as a comparable serving of ground beef from cows. A 4-ounce serving of Impossible Burger has 0 mg cholesterol, 14 grams of total fat, 8 grams of saturated fat, and 240 calories. (A conventional 4-ounce 80/20 patty from cows has 80 mg cholesterol, 23 grams of total fat, 9 grams of saturated fat, and 290 calories.
Impossible Burger contains no animal hormones or antibiotics, and is kosher, halal, and gluten-free certified. It also has a lower environmental impact, using 96 percent less land, 87 percent less water, and 89 percent fewer greenhouse gas emissions compared to conventional beef from cows.
According to the Centers for Disease Control, more than 4,000 workers at 115 meatpacking plants have been infected with the coronavirus, with more than 1,000 of those cases in Texas. The virus has caused a number of slaughterhouses to close, forcing millions of pigs and other animals to be euthanized. People, stop eating meat.
In addition to grocery stores, the Impossible Burger is available at Burger King, Qdoba, White Castle, Red Robin, Cheesecake Factory, Hard Rock Cafe, and more.